Often the best learning is produced by involving the target audience in the production of a the resource.
From the initial stages of collating source material to the design, implementation and even the promotion of the eLearning resource.
In the third series of our diversity and inclusion insights piece, Maresa Malloy, Instructional Designer at Aurion Learning, explains how to create eLearning with the help of your target audience and how it results in more learner uptake and retention.
To help explore the topic further, we have used a case study of an eLearning resource we completed for the students at Queen’s University Belfast (QUB) on the topic of equality, diversity and inclusion.
Step 1: Identify your target audience and invite a representative cross-section of them to all of your meetings
Make sure you invite a diverse group of people. This helps you get a range of views and opinions from your target audience, which you can apply to the various stages of the eLearning production.
For example, for the QUB equality and diversity eLearning resource, we worked collaboratively with representatives with the university and invited people from different demographics, sexual orientations, age groups and religious backgrounds. The same group of students were invited to all of the meetings for continuity.
Step 2: Identify what your target audience wants from the eLearning
At the initial meetings, identify the key things your target audience wants from the eLearning resource.
Their opinion will help you create an eLearning resource that resonates with your target audience, and which they will actually want to complete.
Here are some things QUB students told us they wanted:
- To access learning on their mobile phones and on the go.
- For learning to be ‘chunked’ so they could dip in and out.
- Short eLearning resources.
- Plenty of multimedia and interactivity.
- To be challenged, not just told what to do.
- A friendly and informal ‘voice’.
Step 3: Design the eLearning with your target audience
Once you’ve listened to what your target audience wants, include them in the design of the learning, including the educational approach, structure and scripting of content.
Having listened to the QUB students, we proposed a 30 minute eLearning course, chunked into bite-sized nuggets. Each nugget comprised of a challenging scenario that related to the topic of diversity and inclusion, which the learner had to progress through and solve.
To assist in the scripting of these real-world scenarios, the students (along with Subject Matter Experts from the university and our education team) identified the key challenges that students face in regard to Equality and Diversity. We then chose three key scenarios to focus on and collaborated with the students to develop these further.
These scripted scenarios formed the basis of the learning, which our eLearning design team transformed and adapted into a highly interactive and engaging eLearning course.