Are you making the most out of visual content?

Are you making the most out of visual content?

It’s said that we eat with our eyes. The same can also be said about the way in which we process information – through our senses. The brain is a complex, creative processing system and its handles information at different rates. This information processing starts with an input from our senses and in the majority of cases, this is through our eyes at a rate that is 100 times faster than our smell and hearing. So what does this mean for eLearning? Transforming content to make it more visually appealing can help learners’ process valuable information quickly without losing its educational effectiveness

Here are four ways in which you can convert content to make it more visually appealing. You can also view, download and share our handy infographic.

1. Data visualisation

Not all information demands graphic treatment. You first need to consider what information or content that you want to share. If it is data, a graph will better tell the story rather than a row of numbers.

Have a look at our 8 Ideas for Exceptional eLearning Interactivity Infographic, for example. If you are considering using data visualisation, such as an infographic, make sure that your content is concise and relevant and doesn’t end up like an article with colourful adornments.

2. Videos

Using video instead of providing stacks of written content is a fantastic way to present information to learners. Videos can add interactivity, interest and engage the learners by immersing them with the topic being presented.

When used correctly, they also help learners remember information easily. Videos are also great for instructional techniques like scenarios, demonstrations and products sims.

3. Images

First off – don’t add or use an image just to have one. In many cases, using short and scannable text can often do the job. Remember that images and photographs are used to maximise learning content and reinforce the message that you are trying to convey, not distract or confuse the learner.

Your main goal in using an image, is to connect and engage with your learners. When selecting the right image, try and evoke the learners’ emotions by using an image that they will remember – getting the balance on the image is imperative though! Have a read to get some tips on using graphics in eLearning.

4. Icons

Don’t underestimate the power of a great icon set. Often these little multi-use images are one of the most important images in your eLearning as they are the interaction and navigation. It is important to note that, like images, iconography must serve a clear purpose and are not simply placed there because they ‘look pretty’.

Don’t forget that icons are part of the brand family, so make sure that they fit with your font, colours and style. iconfinder has a good free range of icons to use.

Do you have any other tips on utilising visual aids to compliment content?

View and download infographic our handy infographic on 4 ways to ignite your elearning content.